do you really need a website? do you really need a twitter account?

it really depends.

we all know that the internet allows you to reach a worldwide audience. what’s funny is that not everyone needs a worldwide audience (for example, talented designers). all you need is to be able to reach the people who need to hear from you. if you’re an artist, fame and notoriety helps, along with ease of access. once you get into finance, design, and certain other fields, sometimes the harder you are to find, the better.

a week ago i met a person who makes a living building out websites for clients. they didn’t have any kind of social media presence. “how do you get clients?” i asked. all through word of mouth, they told me.

this was frustrating, because at times it feels like i am running a media company - i update my twitter, i write on my blog, and i share interviews on my youtube channel and via podcast. it’s full time work, and my hope is that one day it will get me more clients. but here is someone who reduced the amount of work they had to do - they are credible in their circles and gain employment from those spheres.

there are no hard and fast rules. finding the people you want to work with is an art form. every platform offers its opportunities, as do your real world experiences. but, it is helpful to remember that twitter, facebook, squarespace and (shudder) wix are not necessary for success if your audience doesn’t need to find you there.